Sassy develops innovative, fashion forward, and sensory products that help children thrive. Founded in 1982 with the breakthrough Sassy Seat, Sassy has expanded its line to include developmental toys, feeding and baby care products, and disposables.
In 2014, Angelcare Holdings Inc. acquired Sassy. For nearly 20 years, Angelcare’s research-based, safety-driven approach has helped to revolutionize the infant care industry and given reassurance to parents around the world. Angelcare is a leader in movement monitoring, diaper disposal, and baby care products, making Sassy a great addition to the Angelcare family.
What Makes Sassy Different?
When building the Sassy brand, we sought a balanced approach to form and design elements based upon the foundation of Early Childhood Development. These aspects of design are what separates Sassy products from all other competition in the market. The Sassy Brand is more than a series of “black and white stripes” or a “happy smiley face”. There is a harmony of elements, brought together in varying degrees, creating a sensory experience that will engage and stimulate baby’s senses!
- Sassy forms embody simplicity – shapes should be primitive and hold volumetric symmetry
- This symmetry can be violated by adding non-symmetrical details, which does not override the basic geometry
- The differing degrees of color perception with infants between 0 - 3 months; 3 - 6 months and; 6 - 12 months, give our color selection and intensity even greater relevance.
- The use of bold/high contrast colors directed at focal points is a key to enhancing the “developmental experience” of each product.
Texture & Materials
Texture plays a crucial role in stimulating tactile development. The sense of touch and mouthing objects are primary explorations at the earliest stages of development because there are more sense receptors in a baby’s mouth than any other place on the body.
- The use of varying textures and differing material types gets to the heart of every Sassy product
- The sense of touch (either through hand or oral) is one of the first exploratory tools being developed in the early infant stages
- Use of such strategically placed materials helps promote baby’s early learning