Sassy Baby Products with Purpose

Our products embrace proven developmental theories and are designed to help develop through the senses (hearing, touch, sight, smell and taste).

We, as parents ourselves, are proud of our 25 years of growth and development, providing the highest quality toys and continuing to stay ahead of hot-button issues, like using safe plastics and no paint, to bring our consumers a brand and product that is trusted, durable, safe and—most of all—with purpose.