Press Releases

Grand Rapids, MI; August 15, 2011 --- Sassy, Inc. is pleased to announce the Rock and Roll Developmental Gym™, Wonder Wheel™, and Sensory Ball Set™ are in the running for the Oppenheim Toy Portfolio Platinum Award. Awards will be announced in mid-September.

Earlier this year, all three products were awarded the Oppenheim Toy Portfolio Gold Seal and Special Needs Adaptable Product (SNAP) Awards for 2011. The Oppenheim Toy Portfolio Gold Seal Award is given to outstanding new products that enhance the lives of children while the Oppenheim Toy Portfolio SNAP Award is awarded to toys that can be used or adapted for children with special needs.

Sassy’s Rock and Roll Developmental Gym™ is designed to help stimulate babies’ motor and sensory development, while encouraging coordination through play. The Rock and Roll Development Gym ™ includes 17 activities that allow baby to explore the world of color, music, sights, and sounds.

The Sensory Ball Set™ is also a finalist for the Goddard School Annual Toy Test Awards. The three ball set is designed to inspire touch, hearing, and vision with easy-to-grasp balls. Each ball includes unique features to encourage baby’s development.

The Wonder Wheel™ inspires development of fine motor skills by capturing baby’s attention with bold colors, mirrors, and multiple textures. As the wheel turns colorful cascading beads catch baby’s attention. By spinning the wheel, baby engages in the concept of cause and effect.

“We are very proud to have our products considered for these prestigious awards,” commented Dean Robinson, President of Sassy, Inc. “Sassy is committed to creating quality infant toys and products that inspire development and foster learning through play. “

Sassy toys are available at retailers nationwide and online. To learn more about Sassy products, visit us online at www.sassybaby.com.

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About Oppenheim Toy Portfolio

The Oppenheim Toy Portfolio was founded in 1989 as the only independent guide to children's media by child development experts and mother/daughter team, Joanne Oppenheim and Stephanie Oppenheim. The mission remains to provide parents with valuable consumer information as well as why products are developmentally appropriate for each stage. Toys are tested both by the Oppenheims and their network of family testers throughout the country. The Oppenheims are contributors to NBC's TODAY Show. Their reviews are posted on www.toyportfolio.com.

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About Sassy, Inc.

Founded in 1982, Sassy operates out of Kentwood, MI. Sassy enjoys distribution in all major trade channels, including mass market retailers, food chains, drug stores, catalogs, and independent baby and toy stores in the United States. In addition, Sassy products can be found in 29 countries worldwide. Sassy’s extensive product categories have grown to include developmental and attachable toys, infant and toddler bath and feeding products, grooming and hygiene products, teething products and room organization products. For more information about the company, go to www.sassybaby.com, or contact customer service at (616) 243-0767.

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About Kid Brands, Inc. (Sassy’s parent company)

Kid Brands, Inc. and its subsidiaries are leaders in the design, development and distribution of infant and juvenile branded products. Its design-led products are primarily distributed through mass market, baby super stores, specialty, food, drug, independent and e-commerce retailers worldwide.

The Company’s operating business is composed of four wholly-owned subsidiaries: Kids Line, LLC; LaJobi, Inc; Sassy, Inc.; and CoCaLo, Inc. Through these subsidiaries, the Company designs and markets branded infant and juvenile products in a number of complementary categories including, among others: infant bedding and related nursery accessories and décor, food preparation and nursery appliances and cooking products, and diaper bags (Kids Line® and CoCaLo®); nursery furniture and related products (LaJobi®); and developmental toys and feeding, bath and baby care items with features that address the various stages of an infant's early years (Sassy®). In addition to the Company’s branded products, the Company also markets certain categories of products under various licenses, including Carter’s®, Disney®, Graco® and Serta®. Additional information about the Company is available at www.kidbrandsinc.com.

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Download a PDF of this press release here.

Contact:
Leslie Nash
Seymour PR
(818) 398-0307
leslie@seymourpr.com

Sassy’s Innovative Developmental Gym Encourages Multi-Sensory and Muscle Development in Babies

Bright colors, rockin’ guitars, and some serious tunes come together to create beat-bopping developmental play for babies with the Rock Star Developmental Gym by Sassy. Helping to stimulate babies’ motor and sensory development, while encouraging coordination through play, the Rock Star Developmental Gym offers babies the opportunity to explore the world of color, music, sights and sounds. Parents will enjoy actively facilitating these efforts with their child, as well as the unique, easy to set up design.

The Rock Star Developmental Gym features: 15 developmental activities Toys to stimulate: Hearing – chimes, rattles, music, squeak, crinkle Touch – variety of textured fabric and plastic Vision – bold patterns, black & white, symmetry, mirrors Taste – textured teether Developmental DVD emphasizes gross and fine motor games to play with baby Rattle sound and bold black & white patterns in suspended star Innovative quick setup with Fast-set™ arch system

The Rock Star Gym is easy to set up and is also machine washable and travel-ready. Sassy’s Rock Star Developmental Gym has a MSRP of $49.99, and is available at Target stores nationwide.

A special DVD is included as a bonus in every Sassy developmental play gym. Staying true to the company’s developmental roots, Sassy has joined forces with Gymtrix™ to create and deliver an innovative DVD that promotes balance and agility, instills confidence, and develops physical coordination skills that help children stay fit throughout their lives.

About Sassy, Inc.

Founded in 1982, Sassy operates out of Kentwood, MI. Sassy enjoys distribution in all major trade channels, including mass-market retailers, food chains, drug stores, catalogs, and independent baby and toy stores in the United States. In addition, Sassy products can be found in 29 countries worldwide. Sassy’s extensive product categories have grown to include developmental and attachable toys, infant and toddler bath and feeding products, grooming and hygiene products, teething products and room organization.

About Kid Brands, Inc. (Sassy’s parent company)

Kid Brands, Inc. (NYSE: KID) and its subsidiaries are leaders in the design, development and distribution of primarily infant and juvenile branded products. Its design-led products are primarily distributed through mass market, baby super stores, specialty, food, drug, independent and e-commerce retailers worldwide.

The Company's operating business is composed of four wholly-owned subsidiaries: Kids Line, LLC; LaJobi, Inc; Sassy, Inc.; and CoCaLo, Inc. Through these subsidiaries, the Company designs and markets branded infant and juvenile products in a number of complementary categories including, among others: infant bedding and related nursery accessories and décor, kitchen and nursery appliances, and diaper bags (Kids Line® and CoCaLo®); nursery furniture and related products (LaJobi®); and developmental toys and feeding, bath and baby care items with features that address the various stages of an infant's early years (Sassy®). In addition to the Company's branded products, the Company also markets certain categories of products under various licenses, including Carter's®, Disney®, Graco® and Serta®. Additional information about the Company is available at www.kidbrandsinc.com.

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Download a PDF of this press release here.

Contact:
Leslie Nash
Seymour PR
(818) 398-0307
leslie@seymourpr.com 

Grand Rapids, MI, June 11, 2011 – Sassy, Inc., a subsidiary of KID Brands Inc. (NYSE: KID), has partnered with double board certified pediatrician, author, educator and mother, Dr. Jen Canter, also known as “Dr. Jen®”. Each week on the One Sassy Doctor blog, http://onesassydoctor.blogspot.com, Dr. Jen will share personal stories, developmental topics and exciting ideas of how to interact with baby.

“Sassy is very excited to have an opportunity to partner with such a well-respected and multifaceted expert as Dr. Jen,” said Rick Schaub, President of Sassy. “Leveraging her credibility as a mom and pediatrician, we know she will lend the very best information and knowledge available for children and families.”

Sassy will have exclusive use of the Dr. Jen® trademark in the 0-2 year old developmental toy, bathing and feeding apparatus categories.

“Our favorite baby toys were Sassy products, I was always a fan of the Sassy’s developmental focus,” said Dr. Jen. “Ironically, I happen to be a bit SASSY myself! Being a mother of two sets of twins, and a pediatrician with a focus in child abuse and neglect, I am especially inspired to use the One Sassy Doctor platform to educate parents of young children about various aspects of child development, safety, and ways play can infiltrate parenting and family life. I’m throwing in a few silly stories and fun recipes, too!”

Sassy, Inc. will also be adapting the U-Play Mat®, invented by Dr. Jen®, into various applications for children ages 0-2 in the mass-market developmental toy category. Dr. Jen® will serve as a media presence and pediatric consultant for Sassy with intended use of the Dr. Jen® trademark on selected products, including additional Dr. Jen® inventions.

About Dr. Jen Canter

Dr. Jen Canter, aka “Dr. Jen®” is a double board certified pediatrician, professor, researcher, published author, and, last but not least, mom to two sets of twins. In all her spare time, she’s an entrepreneur! In 2008 she invented the U-Play Mat®, now licensed by Sassy, Inc. for the mass-market baby toy category, and started a fun & cool adventure. Dr. Jen believes play can permeate every aspect of parenthood, from exercising and eating well to using love and laughter to raise happy, well-adjusted little people who can tackle anything life hands to them with creativity & self-assurance. Dr. Jen chronicles her journey as a professional and a mom, while at the same time sharing her hard-earned wisdom with warmth, wit and a healthy dose of humor. Because she understands the darker side of parenthood as one of a handful of Child Abuse Pediatricians nationwide, Dr. Jen is committed to leading a life filled with light & balance. Dr. Jen loves Twitter – follow her @PLAYTHISWAY.

About Sassy, Inc.

Founded in 1982, Sassy operates out of Kentwood, MI. Sassy enjoys distribution in all major trade channels, including mass-market retailers, food chains, drug stores, catalogs, and independent baby and toy stores in the United States. In addition, Sassy products can be found in 29 countries worldwide. Sassy’s extensive product categories have grown to include developmental and attachable toys, infant and toddler bath and feeding products, grooming and hygiene products, teething products and room organization. Sassy products are known for innovation, fashion and fun, the company has a long history of partnerships with experts in the field of child and growth development.

About Kid Brands, Inc. (Sassy’s parent company)

Kid Brands, Inc. (NYSE: KID) and its subsidiaries are leaders in the design, development and distribution of primarily infant and juvenile branded products. Its design-led products are primarily distributed through mass market, baby super stores, specialty, food, drug, independent and e-commerce retailers worldwide.

The Company's operating business is composed of four wholly-owned subsidiaries: Kids Line, LLC; LaJobi, Inc; Sassy, Inc.; and CoCaLo, Inc. Through these subsidiaries, the Company designs and markets branded infant and juvenile products in a number of complementary categories including, among others: infant bedding and related nursery accessories and décor, food preparation and nursery appliances, and diaper bags (Kids Line® and CoCaLo®); nursery furniture and related products (LaJobi®); and developmental toys and feeding, bath and baby care items with features that address the various stages of an infant's early years (Sassy®). In addition to the Company's branded products, the Company also markets certain categories of products under various licenses, including Carter's®, Disney®, Graco® and Serta®. Additional information about the Company is available at www.kidbrandsinc.com.

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Download a PDF of this press release here.

Contact:
Leslie Nash
Seymour PR
(818) 398-0307
leslie@seymourpr.com

Grand Rapids, MI, June 7, 2011 – Sassy and Carter’s have partnered to introduce innovative, developmental toys bringing purpose and fun to a Carter’s branded toy line. The partnership marks Carter’s initial foray into developmental activity toys. Additionally, Sassy will be creating giftable plush toys and coordinates that match back to the endearing characters and color pallets found on Carter’s, Just One You, Child of Mine and Precious Firsts clothing lines.

“Sassy is very excited to have an opportunity to partner with such an iconic, parent-trusted brand in the young children’s industry,” said Rick Schaub, President of Sassy. “Carter’s ongoing commitment to making life easier for today’s parents, coupled with Sassy’s commitment to quality, purposeful design and merchandising programs makes for the right partnership. We are confident that these fun, developmental toys and giftable plush products will provide hours of play and learning for infants.”

The new Carter’s developmental activity toys and giftable plush products are initially being sold at Carter’s retail stores and online at www.carters.com with plans to offer these toys and products through major retailers nationwide in 2012.

Carter’s has been the most trusted brand for quality and value in young children’s apparel for generations. Their commitment to making life easier for today’s parents is seen through the thoughtful details and cute designs, and quality materials used in every product.

About Sassy, Inc.

Founded in 1982, Sassy operates out of Kentwood, MI. Sassy enjoys distribution in all major trade channels, including mass-market retailers, food chains, drug stores, catalogs, and independent baby and toy stores in the United States.

In addition, Sassy products can be found in 29 countries worldwide. Sassy’s extensive product categories have grown to include developmental and attachable toys, infant and toddler bath and feeding products, grooming and hygiene products, teething products and room organization.

About Kid Brands, Inc. (Sassy’s parent company)

Kid Brands, Inc. (NYSE: KID) and its subsidiaries are leaders in the design, development and distribution of primarily infant and juvenile branded products. Its design-led products are primarily distributed through mass market, baby super stores, specialty, food, drug, independent and e-commerce retailers worldwide.

The Company's operating business is composed of four wholly-owned subsidiaries: Kids Line, LLC; LaJobi, Inc; Sassy, Inc.; and CoCaLo, Inc. Through these subsidiaries, the Company designs and markets branded infant and juvenile products in a number of complementary categories including, among others: infant bedding and related nursery accessories and décor, food preparation and nursery appliances, and diaper bags (Kids Line® and CoCaLo®); nursery furniture and related products (LaJobi®); and developmental toys and feeding, bath and baby care items with features that address the various stages of an infant's early years (Sassy®). In addition to the Company's branded products, the Company also markets certain categories of products under various licenses, including Carter's®, Disney®, Graco® and Serta®. Additional information about the Company is available at www.kidbrandsinc.com.

About Carter’s, Inc.

Carter’s, Inc. is a leading provider of apparel and related products exclusively for babies and young children. The Company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally, and through nearly 500 Company-operated stores and on-line at carters.com and oshkoshbgosh.com. The Company’s Child of Mine brand is available at Walmart, and its Genuine Kids, Just One You, and Precious Firsts brands are available at Target. Carter’s is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com and www.oshkoshbgosh.com.

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Download a PDF of this press release here.

Contact:
Leslie Nash
Seymour PR
(818) 398-0307
leslie@seymourpr.com

Rock and Roll Developmental Gym™ Among Three Sassy Oppenheim Toy Portfolio Gold Seal Award Winning Toys for 2011

Grand Rapids, MI; April 12, 2011--- Sassy, Inc. is pleased to announce that the Rock and Roll Developmental Gym was among three of their new developmental toys selected to receive Oppenheim Toy Portfolio Gold Seal and Special Needs Adaptable Product (SNAP) Awards for 2011. The Oppenheim Toy Portfolio Gold Seal Award is given to outstanding new products that enhance the lives of children while the Oppenheim Toy Portfolio SNAP Award is awarded to toys that can be used or adapted for children with special needs.

The following outstanding Sassy toys earned the Oppenheim Toy Portfolio Gold Seal Award (2011):

Rock and Roll Developmental Gym™  Sensory Ball Set™  Wonder Wheel™

Sassy’s Rock and Roll Developmental Gym™ is designed to help stimulate babies’ motor and sensory development, while encouraging coordination through play. The Rock and Roll Development Gym ™ includes 17 activities that allow baby to explore the world of color, music, sights, and sounds. The following features inspire the key developmental categories:

• Hearing – chimes, rattles, music, squeak, crinkle
• Touch – variety of textured fabric and plastic
• Vision – bold patterns, black & white, symmetry, mirrors
• Taste – teether

The gym also provides a DVD promoting physical literacy and parental interaction, developed by Sassy and Gymtrix™.

The Sensory Ball Set™ is designed to inspire touch, hearing, and vision with three easy-to-grasp balls. Each ball includes unique features to encourage baby’s development:

• Soft fabric ball with high-contrast colors attracts baby’s developing visual skills
• Open hard plastic ball with rattle stimulates baby’s recognition of rhythms
• Squishy baby-safe plastic ball with bold tactile bumps encourages touch

The Wonder Wheel™ inspires development of fine motor skills by capturing baby’s attention with bold colors, mirrors, and multiple textures. As the wheel turns colorful cascading beads catch baby’s attention. By spinning the wheel, baby engages in the concept of cause and effect.

Both the Sensory Ball Set and the Wonder Wheel also received the Oppenheim Toy Portfolio SNAP Award (2011).

“We’re thrilled to have three of our products receive recognition from the Oppenheim Toy Portfolio,” said Rick Schaub, President of Sassy, Inc. “Sassy is committed to creating quality infant toys and products that inspire development and foster learning through play. We are proud to, once again, be recognized by such a trusted and well-respected organization.”

 Sassy toys are available at retailers nationwide and online. To learn more about Sassy products, visit us online at www.sassybaby.com.

About Oppenheim Toy Portfolio

 The Oppenheim Toy Portfolio was founded in 1989 as the only independent guide to children's media by child development experts and mother/daughter team, Joanne Oppenheim and Stephanie Oppenheim. The mission remains to provide parents with valuable consumer information as well as why products are developmentally appropriate for each stage. Toys are tested both by the Oppenheims and their network of family testers throughout the country. The Oppenheims are contributors to NBC's TODAY Show. Their reviews are posted on www.toyportfolio.com.

About Sassy, Inc.

Founded in 1982, Sassy operates out of Kentwood, MI. Sassy enjoys distribution in all major trade channels, including mass market retailers, food chains, drug stores, catalogs, and independent baby and toy stores in the United States. In addition, Sassy products can be found in 29 countries worldwide. Sassy’s extensive product categories have grown to include developmental and attachable toys, infant and toddler bath and feeding products, grooming and hygiene products, teething products and room organization products. For more information about the company, go to www.sassybaby.com, or contact customer service at (616) 243-0767.

About Kid Brands, Inc. (Sassy’s parent company)

Kid Brands, Inc. and its subsidiaries are leaders in the design, development and distribution of infant and juvenile branded products. Its design-led products are primarily distributed through mass market, baby super stores, specialty, food, drug, independent and e-commerce retailers worldwide.

The Company’s operating business is composed of four wholly-owned subsidiaries: Kids Line, LLC; LaJobi, Inc; Sassy, Inc.; and CoCaLo, Inc. Through these subsidiaries, the Company designs and markets branded infant and juvenile products in a number of complementary categories including, among others: infant bedding and related nursery accessories and décor, food preparation and nursery appliances and cooking products, and diaper bags (Kids Line® and CoCaLo®); nursery furniture and related products (LaJobi®); and developmental toys and feeding, bath and baby care items with features that address the various stages of an infant's early years (Sassy®). In addition to the Company’s branded products, the Company also markets certain categories of products under various licenses, including Carter’s®, Disney®, Graco® and Serta®. Additional information about the Company is available at www.kidbrandsinc.com.

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Download a PDF of this press release here.

Contact:
Leslie Nash
Seymour PR
(818) 398-0307
leslie@seymourpr.com 

FOR IMMEDIATE RELEASE

SASSY STAY-CLEAN™ SILLY SQUIRTS™ RECEIVE 2010 JPMA INNOVATION AWARD AT ABC KIDS EXPO

Sassy is proud to announce that their new Stay-Clean™ Silly Squirts™ have received the 2010 JPMA Innovation Award at the ABC Kids Expo in Las Vegas, Nevada. This award is sponsored by the Juvenile Products Manufacturers Association. Internationally recognized, the JPMA Innovation Awards highlight some of the most exciting new products in the juvenile marketplace today. Each year, more than 100 companies enter their most cutting-edge products for this renowned competition, but only 10 are awarded the title of Most Innovative.

The patent-pending Stay Clean ™ Silly Squirts™ have a unique 2-piece design that helps prevent mold growth that traditional bath squirters cannot avoid. Where typical bath squirters should be replaced every three to six months, the new Stay Clean ™ Silly Squirts ™ can be repeatedly used and properly cleaned without need of replacing.

While the brightly-colored, BPA free squirters snap apart for cleaning, they snap back together for fun play. In line with Sassy’s commitment to developmental play, the Stay Clean ™ Silly Squirts™ have the added benefit of assisting children in imaginative bath-time play. Each character features symmetrical faces to engage baby, and can be mixed and matched with all other Stay Clean™ Silly Squirts™ characters to create fun, whimsical animal creations. For instance, mix-and-match the cat and fish to create a catfish.

“It is a great feeling to know that we have designed a product that satisfies a long standing mom problem while providing hours of bathtime fun for baby,” said Rick Schaub, President of Sassy.

The initial line of Stay Clean ™ Silly Squirts™ is available now at Babies R Us and other fine retailers, with additional characters coming in the months ahead. Perfect for babies 6 months and up, Stay Clean ™ Silly Squirts™ come two to a pack for a suggested retail price of $5.99.

About Sassy, Inc.

Founded in 1982, Sassy operates out of Kentwood, MI. Sassy enjoys distribution in all major trade channels, including mass market retailers, food chains, drug stores, catalogs, and independent baby and toy stores in the United States. In addition, Sassy products can be found in 29 countries worldwide. Sassy’s extensive product categories have grown to include developmental and attachable toys, infant and toddler bath and feeding products, grooming and hygiene products, teething products and room organization products. For more information about the company, go to www.sassybaby.com, or contact customer service at (616) 243-0767.

About Kid Brands, Inc. (Sassy’s parent company)

Kid Brands, Inc. and its subsidiaries are leaders in the design, development and distribution of infant and juvenile branded products. Its design-led products are primarily distributed through mass market, baby super stores, specialty, food, drug, independent and e-commerce retailers worldwide.

The Company’s operating business is composed of four wholly-owned subsidiaries: Kids Line, LLC; LaJobi, Inc; Sassy, Inc.; and CoCaLo, Inc. Through these subsidiaries, the Company designs and markets branded infant and juvenile products in a number of complementary categories including, among others: infant bedding and related nursery accessories and décor, kitchen and nursery appliances and cooking products, and diaper bags (Kids Line® and CoCaLo®); nursery furniture and related products (LaJobi®); and developmental toys and feeding, bath and baby care items with features that address the various stages of an infant's early years (Sassy®). In addition to the Company’s branded products, the Company also markets certain categories of products under various licenses, including Carter’s®, Disney®, Graco® and Serta®. Additional information about the Company is available at www.kidbrandsinc.com.

Download a PDF version of this press release here.

Contact:

Leslie Nash
Seymour PR
(818) 398-0307
leslie@seymourpr.com

FOR IMMEDIATE RELEASE

NEW SASSY TOYS ROCK AND ROLL WITH OPPENHEIM AWARDS

Recognized for excellence in design, play value, developmental benefits and appeal to babies and their parents, Sassy’s new line of rock and roll toys recently received 9 Oppenheim Toy Portfolio Platinum, Gold Seal and Special Needs Adaptable Product (SNAP) Awards for 2010.

The Oppenheim Toy Portfolio is considered by many to be the most respected independent toy evaluator in the country. Founded in 1989 by child development experts and mother/daughter team, Joanne Oppenheim and Stephanie Oppenheim, the organization does not accept entry fees for reviewing products. The Oppenheims are contributors to NBC’s TODAY Show. Their reviews of the top rated products for kids can be found at www.toyportfolio.com.

“Sassy received a number of awards from our organization because their toys were developmentally right on target for infants and toddlers: engaging, well-made, and happily very affordable,” said Stephanie Oppenheim of the Oppenheim Toy Portfolio. “We know parents are looking for toys that really will enhance the play lives of their kids without breaking the bank.”

Created with the intent to get baby moving, Sassy’s new line of toys encourage the healthy, active lives of babies by starting them rocking and rolling. Sassy has combined forces with millennial minded designers to develop award-winning new products with a rock and roll theme that have baby’s development in mind.

Here’s a listing of the most recent Sassy Oppenheim Toy Portfolio Award winners:

Oppenheim Toy Portfolio Platinum Award: These represent the most innovative, engaging new products of the year.

• Bumpy Ball
• Discovery Loops

Oppenheim Toy Portfolio Gold Seal Award: This award is given to outstanding, new products that enhance the lives of children.

• Rock and Roll Ring Stacker
• Xylophone
• Jitter Bugs
• Lion/Mouse Wrist Rattles
• Chime Alongs

Oppenheim Toy Portfolio SNAP Award: The Special Needs Adaptable Product Award is given to products that can be used by or easily adapted for children with special needs.

• Discovery Loops
• Rock and Roll Ring Stacker

“All of these Sassy products got high marks from our expert and kid testers for being fun and engaging!” Oppenheim added.

Sassy toys are available at mass merchandisers and baby and toy specialty stores. For a store near you, visit us online at www.sassybaby.com, or call 1-800-323-6336.

About Oppenheim Toy Portfolio

The Oppenheim Toy Portfolio was founded in 1989 as the only independent guide to children's media by child development experts and mother/daughter team, Joanne Oppenheim and Stephanie Oppenheim. The mission remains to provide parents with valuable consumer information as well as why products are developmentally appropriate for each stage. Toys are tested both by the Oppenheims and their network of family testers throughout the country. The Oppenheims are contributors to NBC's TODAY Show. Their reviews are posted on www.toyportfolio.com.

About Sassy, Inc.

Founded in 1982, Sassy operates out of Kentwood, MI. Sassy enjoys distribution in all major trade channels, including mass market retailers, food chains, drug stores, catalogs, and independent baby and toy stores in the United States. In addition, Sassy products can be found in 29 countries worldwide. Sassy’s extensive product categories have grown to include developmental and attachable toys, infant and toddler bath and feeding products, grooming and hygiene products, teething products and room organization products. For more information about the company, go to www.sassybaby.com, or contact customer service at (616) 243-0767.

About Kid Brands, Inc. (Sassy’s parent company)

Kid Brands, Inc. and its subsidiaries are leaders in the design, development and distribution of infant and juvenile branded products. Its design-led products are primarily distributed through mass market, baby super stores, specialty, food, drug, independent and e-commerce retailers worldwide.

The Company’s operating business is composed of four wholly-owned subsidiaries: Kids Line, LLC; LaJobi, Inc; Sassy, Inc.; and CoCaLo, Inc. Through these subsidiaries, the Company designs and markets branded infant and juvenile products in a number of complementary categories including, among others: infant bedding and related nursery accessories and décor, kitchen and nursery appliances and cooking products, and diaper bags (Kids Line® and CoCaLo®); nursery furniture and related products (LaJobi®); and developmental toys and feeding, bath and baby care items with features that address the various stages of an infant's early years (Sassy®). In addition to the Company’s branded products, the Company also markets certain categories of products under various licenses, including Carter’s®, Disney®, Graco® and Serta®. Additional information about the Company is available at www.kidbrandsinc.com.

Download a PDF of this press release here.

Contact:

Leslie Nash
Seymour PR
(818) 398-0307
leslie@seymourpr.com