The birth of Sassy, Inc. took place in 1982 with the purchase of the Sassy Seat Company of Fort Lauderdale, FL. Sassy initially had headquarters in Northbrook, IL and a manufacturing facility in Grand Rapids, MI.
During the 1980’s, Sassy expanded through acquisitions that enhanced the image and sales of the company as a viable force in the juvenile products industry. The product line expanded to include an infant bouncer seat, feeding and nursing items.
In 1996, Sassy launched a line of unique toys created in partnership with developmental experts. Sassy’s unique approach focused on stimulating four specific developmental areas during baby’s first year of life. This approach, along with insightful designs, bright colors, and superior quality stood out in the infant toy category and the toys became a fast favorite with parents and babies.
In 2002, Sassy was purchased by Russ Berrie and Company, Inc. and now operates independently as part of a family of companies called Kid Brands, Inc.
Sassy has also chosen to partner with K.I.D.S. in following the Kid Brands, Inc. example.